Product Designer

Here’s a taste of the kind of stuff you’ll work with.

  1. Imageability (Concreteness): Some sentences describe a scene that is easy to imagine.
  2. For example, the following sentences are easy to imagine: The maple trees in front of the house were a dazzling array of red, gold, and yellow. The alarm rang very loudly and the father jumped out of bed. In comparison, the sentence below is more difficult to imagine:The thorough considerations led to a wise decision.

    "i exercise everyday" vs "I just came back from gym"

    “I started off my fitness journey doing very simple exercises — running for a few kilometres, pushups, pullups, crunches — the usual. Are you a fit and active person too?”


    “Are you a fit and active person”

  3. Emotional Intensity (Arousal): Some sentences describe more emotionally intense scenarios than others.
  4. For example, the following sentences describe an intense event: The tightrope walker slipped while practicing without a net. In contrast, the following sentence describes an event that is not intense:The committee's thorough decision was published in the newspaper.

  5. Familiarity: Some phrases are used more frequently in everyday speech than others.
  6. For example, the following sentence uses large to describe a room: The host’s voice echoed in the large room. You may come across the phrase the large room more often than the phrase the capacious room.

  7. Metaphoricity: Words are not always used literally.
  8. For example, the following sentence is somewhat metaphorical: The website’s rules were tightened to reduce profanity. Notice that rules can’t be literally tightened or loosened. Instead, we mean that the rules were made stricter.